Menthol cigarettes are constructed similarly to non-mentholated cigarettes, with menthol added at any of several stages during the manufacturing process. Marlboro Ice Blast, in addition to being a normal mentholated cigarette, also contains a menthol capsule inside the filter that can be broken by the smoker at the desired moment. Other tobacco producers, seeing the success of Salem, soon introduced their own mentholated filter cigarettes: Lorillard with Newport in 1957 and Spring in 1959 Philip Morris with Alpine in 1959 and Brown & Williamson with Belair in 1960. Less heavily mentholated than Kools, Salems were positioned as an all-purpose cigarette, and captured 0.8% market share within their first year. Reynolds Tobacco Company launched the first menthol filter-tip cigarettes in 1956 under the Salem brand. Their advertisements focused on "throat comfort" and the "medicinal" properties of menthol, and some ads even suggested occasional use: "In between the others, rest your throat with Kools". Spud brand menthol cigarettes went on to become the fifth most popular brand in the US by 1932, and it remained the only menthol cigarette on the market until the Brown & Williamson Tobacco Company created the Kool brand in 1933.įor over two decades, Kools were the only significant menthol cigarette brand in the United States, with a market share that never got much above 2%. acquired the patent in 1927, marketing them nationwide as "Spud Menthol Cooled Cigarettes". Menthol cigarettes were first developed by Lloyd "Spud" Hughes of Mingo Junction, Ohio, in 1924, though the idea did not become popular until the Axton-Fisher Tobacco Co. Spud cigarettes advertisement in The American Magazine (February, 1932)
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